It's 1989. Bicycle enthusiast Michael Eidson is competing in the Texas "Hotter'N Hell 100" a 100-mile road race. Water is vital to surviving the race and as an emergency medical technician by trade, he fills an IV bag with water, slips it into a sock and stuffs it into his jersey. With a hose over his shoulder, he clamps it with a clothespin. Hands-free hydration is born