THE BKR. In 2011, Tal and Kate launched bkr with a focus on one main concept which in their minds was Beauty 101: drinking water is the foundation for soft, dewy, pretty skin–and wtf­–hydrating shouldn’t be so hard. The clean, addictive, cult favorite, small-mouth, original glass water bottle was sustainable and eco at its core, but it also made drinking water blissful and easy for a change and people started noticing.